ENTERTAINER, ARTIST, & ENTREPRENEUR
The Sheldon Universe Story
Sheldon has traveled to entertain audiences around the world as a singing drummer, dancer and musical director. Grandson of India’s legendary big-band leader, front-man vocalist and trombonist, Maurice Concessio, and son of parents who co-led ‘The Entertainers’ later known as ‘Second Generation’.
Born in Toronto, Canada. At age 2, he was already break dancing and dancing to Michael Jackson’s “Beat It” at every family event. From a large family of musicians, the entertainment business was always prevalent in Sheldon’s life. He started training in dance, classical voice and piano in the 3rd grade, and took up jazz drums in 5th grade, which became his main instrument.
When he was 16, Sheldon started working as drummer in the family cover band. This led to him becoming a session drummer for studio recordings and cover bands, which then led to working in a show band for Carnival Cruise Lines, and later a Europe tour with Latin Recording Artist, Alex Bello. Since then he toured with countless artists highlighting; Grammy Award winning Theodosii Spassov amongst many other pop, singer/songwriter, r&b, hip hop, latin, rock, country, jazz and world music artists.
At 21, through the musicians of Theodosii Spassov, Sheldon was offered a music school and store to solely manage and operate, The Brampton Conservatory Of Music. During this time, he continued as a session musician which lead to meeting “the love of his life”, the dance community. After substituting at a dance studio, for his first drum teacher Steve Mancuso, he became the permanent accompanist for Unionville High School which opened up a similar position at Ryerson University a few year later.
Through the dance community Sheldon would meet Troy Sexton of Stomp. Together they formed ‘Team Rhythm Works’, a touring duo of dancers and drummers using everyday objects, buckets, and body percussion to communicate. The company renamed ‘Rhythm Works‘ featured on Tedx Talks after doing community outreach in over 300 schools and working closely with Unity Charity and BluePrint Pathways working in youth prisons across Canada. They have now grown to become ‘The 6ix Stix’ the official bucket drummers for the Toronto Raptors during their NBA Season.
Sheldon found songwriting after his first big break up. His first songs were of lost love and betrayal. He learned to acknowledge the darker psychological traumas and pairing them with a musical outlet to enlighten and embrace positivity. Using his education, experience and network from the family business Concessio School of Music, St. Michael’s Choir School, Royal Conservatory, Humber College, Trebas Institute, and Berklee College of Music, in tandem with his experience as a dancer, accompanist, touring singing drummer, stage manager, and musical director he has been able to produce large scale productions highlighting: a dream come true Michael Jackson Tribute, a Fashion-Photoshoot Production, and 300+ person flashmob of the Thriller Dance and with filmmaker Mike Klassen co-directed and choreographed over 20 music videos at Camp Tamakwa.
After a few summers at camp, Sheldon submitted his cover of Sam Smith’s – “Disclosure” to an online competition winning a scholarship to VocalizeU, a global artist development and education company for beginning, emerging, and professional singers located in West Hollywood, California. This has since led to producing and composing music including recently released: Sheldon Universe single “Mine” released in 2015 on iTunes, Spotify and Apple Music. In the end his creations are meant to be fun, danceable, therapeutic, and musical all in the same.
Since then he has released and fully produced, Luv 2 Groove: Movin’ and Groovin’, a children’s guided dance album, and ‘Sharing Dance‘, a national campaign for Canada’s National Ballet. He is creating music for films and has had such clients such as Walmart and McDonald’s.
As a website was built, he would send texts and emails to his friends with the tag line “Sent from sheldonuniverse.com” which eventually would lead to his stage name, Sheldon Universe.