ENTERTAINER, ARTIST & ENTREPRENEUR

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The Sheldon Universe Story

Sheldon has traveled to entertain audiences around the world as a singing drummer, dancer and musical director. Grandson of India’s legendary big-band leader, front-man vocalist and trombonist, Maurice Concessio, and son of parents who co-led ‘The Entertainers’ later known as ‘Second Generation’.

1983, Texas, USA --- Eddie Van Halen and Michael Jackson Performing --- Image by © Lynn Goldsmith/Corbis

1983, Texas, USA — Eddie Van Halen and Michael Jackson Performing — Image by © Lynn Goldsmith/Corbis

Born in Toronto, Canada. At age 2, he was already break dancing and dancing to Michael Jackson’s “Beat It” at every family event. From a large family of musicians, the entertainment business was always prevalent in Sheldon’s life. He started training in dance, classical voice and piano in the 3rd grade, and took up jazz drums in 5th grade, which became his main instrument.

When he was 16, Sheldon started working as drummer in the family cover band. This led to him becoming a session drummer for studio recordings and cover bands, which then led to working in a show band for Carnival Cruise Lines, and later a Europe tour with Latin Recording Artist, Alex Bello. Since then he toured with countless artists highlighting; Grammy Award winning Theodosii Spassov amongst many other pop, singer/songwriter, r&b, hip hop, latin, rock, country, jazz and world music artists. 

At 21, through the musicians of Theodosii Spassov, Sheldon was offered a music school and store to solely manage and operate, The Brampton Conservatory Of Music. During this time, he continued as a session musician which lead to meeting “the love of his life”, the dance community. After substituting at a dance studio, for his first drum teacher Steve Mancuso, he became the permanent accompanist for Unionville High School which opened up a similar position at Ryerson University a few year later.

troyandsheldonjunkdrumsThrough the dance community Sheldon would meet Troy Sexton of Stomp. Together they formed ‘Team Rhythm Works’, a touring duo of dancers and drummers using everyday objects, buckets, and body percussion to communicate. The company renamed ‘Rhythm Works‘ featured on Tedx Talks after doing community outreach in over 300 schools and working closely with Unity Charity and BluePrint Pathways working in youth prisons across Canada. They have now grown to become ‘The 6ix Stix’ the official bucket drummers for the Toronto Raptors during their NBA Season. 

Sheldon foutdotfestnd songwriting after his first big break up. His first songs were of lost love and betrayal. He learned to acknowledge the darker psychological traumas and pairing them with a musical outlet to enlighten and embrace positivity. Using his education, experience and network from the family business Concessio School of Music, St. Michael’s Choir School, Royal Conservatory, Humber College, Trebas Institute, and Berklee Collegeof Music, in tandem with his experience as a dancer, accompanist, touring singing drummer, stage manager, andSheldon1744_webIMG_0973 musical director he has been able to produce large scale productions highlighting: a dream come true Michael Jackson Tribute, a Fashion-Photoshoot Production, and 300+ person flashmob of the Thriller Dance and with filmmaker Mike Klassen co-directed and choreographed over 20 musimikeklassenc videos  at Camp Tamakwa. 

sheldonmjwhitevbanddancersAfter a few summers at camp, Sheldon submitted his cover of Sam Smith’s – “Disclosure”  to an online competition winning a scholarship to VocalizeU, a global artist development and education company for beginning, emerging, and professional singers located in West Hollywood, California. 11737833_878258125601588_4043908153689117047_n

This has since led to producing and composing music including recently released: Sheldon Universe single “Mine” released in 2015 on iTunes, Spotify and Apple Music. In the end his creations are meant to be fun, danceable, therapeutic, and musical all in the same.  

Since then he has released and fully produced, Luv 2 Groove: Movin’ and Groovin’, a children’s guided dance album, and ‘Sharing Dance‘, a national campaign for Canada’s National Ballet. He has continued with composing for dance and has clients such as Walmart and McDonald’s. 

As a website was built, he would send texts and emails to his colleagues and friends with the tag line “Sent from sheldonuniverse.com” which eventually would lead to his stage name, Sheldon Universe.

 

ANGELS AND DEMONS:

An Achilles’ heel or a Muse in Sheldon’s lifeSheldon_bite

 

Sheldon playing in the studio

Gretsch USA Custom –

Jasper Shell with grey super seal interior

 

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MORE INFO…

He is a former St. Michael’s Choir alumni who was privileged to tour, record, and perform annually at Massey Hall. He is also a scholar from Humber College raised in the community jazz program from a very young age to a Percussion and Drum Major in his college years. He studied with Roger Flock, Steve Mancuso, and Will Jarvis. Later, as a Piano Major, Sheldon returned to study in college with Juno Award winners: Brian Dickinson (Jazz), Hilario Duran (Latin Jazz) and Shannon Gunn (Ear Training and Vocal).

Sheldon has learned vocal techniques from such vocal coaches as: Brandon Brophy (Singer’s Edge), Celebrity Vocal Coach Romeo Johnson (Sangahz), Falconer Abraham (Free Your Voice), Michah Barnes (Singers Playground), Tom Oliver (Sheridan Musical Theatre), Eleanor Calbes, Diana Yampowlski (Vocal Science), and Denise Oucharek (Mississauga Youth Theatre)

While situated in California, Sheldon has audited classes at Musician’s Institute, Los Angeles Academy of Music, UCLA Department of Music, USC Thornton School of Music. While Situated in Las Vegas, Nevada he was offered an opportunity to be part of the The Rat Pack backing band and was hired as a teaching staff at Brill Music Academy.

Sheldon has tour experience travelling all around the world performing both as a session musician and as a solo artist. He has had experience in venues as large as stadiums and outdoor tents to the smallest of clubs/bars and select rooms for intimate home parties. He has performed at countless weddings, fundraisers, funeral homes, and award shows. Sheldon has even been hired as a soloist for private and corporate events including billionaire Warren Buffet’s birthday.

Also, Sheldon graduated with a Diploma in Audio Engineering Technology from Trebas Institute. He spent a short time working a “graveyard shift” with Evanov Radio Group (Z103.5, Jewel 88.5, AM530…) He has also been hired as a DJ. Sheldon has spend his junior summers setting up, operating, and tearing down Lighting, Staging, and Audio rigs for a 15,000 seat amphitheatre – Kingswood Music Theatre inside formerly Paramount-owned and later Viacom-owned amusement park: Canada’s Wonderland. Sheldon has also solely managed and operated Brampton Conservatory of Music, a music school and a licensed Yamaha dealer/store. Sheldon has completed an online music marketing program with Berklee College of Music.

Sheldon has recorded in professional studios and appeared on television, YTV’s Zoink’d and joined ACTRA during the first season of CBC’s comedy ‘Little Mosque on the Prairie’, most recently TED Talks.

He has had the privilege to perform at:

• Concerts (Indoor/Outdoor)
• Stadiums
• Theatres
• Arenas
• Auditoriums
• Festivals
• Churches
• Cathedrals
• Dance Studios
• Competitions
• Cruise Ships
• Musicals On/Off Stage

Influences:

• Michael Jackson
• Quincy Jones
• David Foster
• James Horner
• James Cameron
• Hans Zimmer
• Earth Wind and Fire
• Steven Spielberg
• Prince
• Madonna
• Will Smith
• Mariah Carey
• U2
• Sting
• Peter Gabriel
• Frank Sinatra
• The Beatles
• Elvis Presley
• Bob Marley
• James Brown
• Buddy Rich
• Stevie Wonder
• Ray Charles
• Michael Buble
• Miami Sound Machine
• Justin Timberlake
• Justin Bieber
• Bruno Mars

• Usher
• Chris Brown
• Ne-Yo

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